Corporate MagazineZiehm Imaging
Imaging # 1
Ziehm Imaging is specialized in manufacturing mobile C-arms. We developed a bi-lingual corporate magazine, representing the innovative, interdisciplinary and precise way the company builds technology.
We established concise typography and feature carefully selected photography and illustrations to create a visual language that generates empathy.
Art Direction Photography
The photo spread of editorial photographer Stephan Minx provides an honest and intimate look inside the operating theater, whilst the use of contemporary illustration helps visualise technical details and workflows in a more human and relatable way.
With a value-oriented collection of interviews and portraits we offer an unusual insight into the future of medical imaging. The magazine places the work of Ziehm Imaging in a broader scientific, social and economic context; nudging the brand carefully in a more unconventional and emotive direction.